The Box Model 12 Jul 2008
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definition | strategy | slides | paper | comments
What is the Box Model?
The Box Model is an alternative to the Enrollment Funnel. It is better in 3 important ways:
- It takes the student’s point of view.
- It seeks to remove obstacles.
- It values movement, not contact.
Using the Box Model…
- reduces gaming by savvy families.
- keeps the focus on institutional goals.
- results in more accurate predictions.
- improves recruitment effectiveness.
Box Model Strategies
Here are some popular posts on how to recruit using the Box Model:
- That’s Great in Theory…
- Recruitment Under the Umbrella
- Is "Provocative" a Bad Word?
- Prediction You Can Be Proud Of
If you’ve written anything on the Box Model, let me know and I’ll post it here!
Conference Slides
Here are the slides I use to present the Box Model at conferences:
One of these days I’ll post a video of the presentation so you can also hear the stories and soapbox speeches that make it all so much more entertaining.
The Gory Details
If you have a free hour, read the paper that inspired the presentation.
Questions or Comments
Are you recruiting using the Box Model? Do you know a way to make the Box Model better?
Post a comment so everyone can benefit!