http://www.theboxmodel.net Process, Technology, and Communication in College Enrollment Tue, 21 Oct 2008 12:27:38 +0000 http://backend.userland.com/rss092 en I’m not sure if this is a true story, but I loved it. So IKEA decides to open a new store.  They go to a local ad agency to discuss marketing. IKEA: We want everyone in town to know about our new store. Ad Exec: We can do that.  ... http://www.theboxmodel.net/archives/64 Last weekend at Best Buy, I watched a potential customer approach a salesperson and ask, "Why should I buy this computer?" Immediately, the salesperson began describing the computer's features and how they would benefit the customer. I understand why this happens.  Buying a computer can be a daunting ... http://www.theboxmodel.net/archives/63 The Amateur When I first began writing software (12 years ago), much of the fun was in debugging code, trying to figure out why something did not work the way I wished. There was no greater pleasure than spending hours or days fixing a complex problem and taming ... http://www.theboxmodel.net/archives/62 Of all the assertions I make when criticizing the Enrollment Funnel, I get the most arguments over the one I'm most convinced is true: Contact does NOT measure interest. I believe this is true for 3 reasons: #1 Addition = Subtraction Let's pretend we add ... http://www.theboxmodel.net/archives/61 Because we had never run our own search campaign, all the reasons for striking out on our own were based on the negatives in the relationship.  (Check out part 1 for details.) It wasn't until we finished our first in-house search campaign that we finally understood all the benefits ... http://www.theboxmodel.net/archives/57 My institution relied on an external search vendor for over a decade.  We gave them hundreds of thousands of dollars, trusted them to purchase the best names from the 4 major list sources, let them completely run our first point of contact with students, and asked almost no questions along ... http://www.theboxmodel.net/archives/56 If you attended my presentation at NYSACAC or the Enrollment Planner's Conference, please leave your feedback in the comments. Was the topic helpful?  Did I leave anything out?  What did you like and what could I improve? UPDATE: Conference slides are now available on the new Box Model ... http://www.theboxmodel.net/archives/54