Advertising like IKEA 21 Oct 2008
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I’m not sure if this is a true story, but I loved it.
So IKEA decides to open a new store. They go to a local ad agency to discuss marketing.
- IKEA:
- We want everyone in town to know about our new store.
- Ad Exec:
- We can do that. It will cost $1,000,000.
- IKEA:
- …Um, we were thinking more like $20,000.
- Ad Exec:
- Ha ha! Wait, seriously?
Undaunted, IKEA came up with a brilliant solution.