Buying a College 20 Sep 2008
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Last weekend at Best Buy, I watched a potential customer approach a salesperson and ask, "Why should I buy this computer?"
Immediately, the salesperson began describing the computer’s features and how they would benefit the customer.
I understand why this happens. Buying a computer can be a daunting experience. They’re confusing, they’re expensive, the different models don’t really seem so different, and no matter which one you purchase, you have a sinking feeling you’re going to regret it a year later.
Choosing a college feels pretty much the same way. Students have almost exactly that same question: "Why should I consider your school?"
But that’s no way to buy a computer. That’s no way to choose a school.