THE BOX MODEL

Because we had never run our own search campaign, all the reasons for striking out on our own were based on the negatives in the relationship.  (Check out part 1 for details.)

It wasn’t until we finished our first in-house search campaign that we finally understood all the benefits that came from running things ourselves…

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My institution relied on an external search vendor for over a decade.  We gave them hundreds of thousands of dollars, trusted them to purchase the best names from the 4 major list sources, let them completely run our first point of contact with students, and asked almost no questions along the way.

Eventually, thank God, that changed.

But it wasn’t easy.  Here are 5 tough battles we fought with this particular vendor:

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If you attended my presentation at NYSACAC or the Enrollment Planner’s Conference, please leave your feedback in the comments.

Was the topic helpful?  Did I leave anything out?  What did you like and what could I improve?

UPDATE: Conference slides are now available on the new Box Model Resource Page.

Let’s say you’re the manager of a baseball team.

You have 2 players trying out for your team, but only 1 spot to fill.

They’re equally skilled in every respect, so you’re having a tough time choosing between them.

You make them race to first base, hoping to see which is faster.  Predictably, they make the same time.

But then you notice that one had almost perfect form, while the other was sloppy.

Which of them do you pick?

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When was the last time you saw a conference session on technology — topics like blogging, podcasting, and predictive modeling?

Right.  Probably the last time you attended a conference.  Tech sessions are everywhere.

But when was the last time you saw a session about process improvement?  Probably never.

That’s a huge problem.  Here’s why:

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